“CIT: Behind the Deal” Video Examines Lenovo Relationship
Client Case Study Testimonial Video Highlights CIT’s Relationship With The World’s Second-Largest PC Vendor
NEW YORK– August 22, 2012 – CIT Group Inc. (NYSE: CIT) cit.com, a leading provider of financing to small businesses and middle market companies, today released the next installment in its “CIT: Behind the Deal” (cit.com/lenovo) series of client case study testimonial videos that showcase how the lending, leasing, and advisory expertise of CIT executives has helped their clients achieve success.
This latest video features Lenovo, a $30 billion personal technology company and CIT Global Vendor Finance client. The video examines how CIT Global Vendor Finance goes to market as Lenovo Financial Services, allowing the world’s second-largest PC vendor to offer its customers customized financing solutions.
“This business is about relationships. Every company has its own culture. When you understand a company’s culture you can operate within it and the two companies work together seamlessly,” said Ron Arrington, President of CIT Global Vendor Finance. “Going to market as Lenovo Financial Services allows our vendor partner to offer its customers leasing options in addition to their hardware, software and supporting services, making it easy for customers to do business with Lenovo.”
Arrington added, “Our Lenovo program started in North America. Since then we’ve established additional programs in Western Europe and in Latin America. One of the many benefits of working with CIT is our global reach.”
“CIT: Behind the Deal” is the latest thought leadership initiative developed by CIT to highlight CIT executives’ deep industry expertise and strong relationships. Individuals can also view and listen to exclusive interviews with CIT executives from CIT’s award-winning CIT Executive Insights Video and Podcast Series at cit.com/executiveinsights.