Five Point Capital’s Lowest Payment Guarantee Assures Small Businesses Will Pay Lowest Price Possible On Equipment Leases
Five Point Capital, a San Diego financial services firm focusing on helping small businesses, introduced the Lowest Payment Guarantee to assure prospects and customers that they are getting the best deal when they apply for an equipment lease. In a competitive space, Five Point wanted to differentiate its level of service and commitment to the marketplace. The Lowest Payment Guarantee was a way to communicate that Five Point Capital would back its offers.
“The Lowest Payment Guarantee is a powerful part of the Five Point Capital brand,” stated Dave Gilbert, owner and CEO of Five Point Capital. “It is not a special offer or promotion. It’s part of the way we do business. We guarantee that we will offer the lowest payment on a new lease. If the applicant can find a valid lease offer (not just an informal quote) from a competitor based on the same terms and equipment, then we will either beat it, or if we can’t, then we’ll pay the applicant $500.” Gilbert stated that there are some special exceptions, because sometimes competitors offer leases that are subsidized by the manufacturer, and in these cases the guarantee wouldn’t qualify. More details can be found on the Lowest Payment Guarantee page on the company’s website.
“What we have found is that customers feel that we are ‘putting our money where our mouth is,’” said Gilbert. “If we are willing to make this claim, then we must feel pretty confident about our product. And that is exactly the point. We do feel confident that we can give our customers the best deal for equipment leases, and have been doing so for 13 years.”
Gilbert also said the company does get claims from time to time after a customer comes back, having shopped around for a better deal. Gilbert said Five Point Capital has paid them when unable to match the other offer, but that it is a rare instance.
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