How To Get Customers To Invest In New Technology Through Leasing
Blog post By Jeff Teucke, Everbank for, CRN
A few bright spots in the current tech market are beginning to emerge as a result of developments in the consumer sector, such as advancements in tablets for enterprise use, cloud storage and major upgrades to smartphones. Adding to this optimism are recent remarks from Federal Reserve Chairman Ben Bernanke, who assured members of a House panel in July that while U.S. unemployment remains “frustratingly slow,” he does not expect the country to enter into a double-dip recession.
While the unsteady economic conditions of recent years led to a major decline in the rate of commercial investments in essential assets, such as technology, the environment now is ripe for new activity. Leasing IT equipment is becoming more attractive. Overall loans and leases at commercial banks have shown positive year-over-year growth for the past four quarters. Credit availability has started to return to pre-recession levels, but the demand for credit has not followed the same trend, leading to interest rate compression.
For example, Bank of America reported that its net-interest margin fell to 2.21 percent in the second quarter, its lowest level in years. That’s good news for buyers and sellers of technology equipment, who now have an opportunity to capitalize on these low rates.
However, traditional bank loans are not as easy to come by since the financial crisis. “The days of yesteryear when you could go to your corner bank are over,” Kenneth Walsleben, a professor in the entrepreneurship and emerging enterprises department at the Whitman School of Management at Syracuse University, was quoted as saying in the New York Times. “Small, emerging, growing businesses have few traditional sources to turn to. You have to get a little creative.” Demand for alternative funding has thus grown, which has resulted in price decreases for traditionally expensive lending options.
So, how can your customers get back into the game?